With so many tools out there, it's just about the simplest thing on earth to put together a solution for the net. Anyone can do it! Pick up the client's corporate brochure, punch in the text, scan the pictures, put it together in an HTML editor, throw in a couple of funky animation, add some off-the-shelf freeware applications like a chat, shopping cart or BBS and you have a snazzy 'e-commerce enabled' corporate website. Right? Wrong!
Creating a web solution is not about putting together features using tools available to a developer or about finding some hosting space to make your site globally accessible. It is about the development of a serious online marketing tool for your business, which will work towards bringing you the desirable results. It is about ensuring that your online presence is in line with your off-line one.