Everybody has the same tools.
Everybody has the same technology (well, almost). And everybody has the same 24 hours.

We just use them differently.

With so many tools out there, it's just about the simplest thing on earth to put together a solution for the net. Anyone can do it! Pick up the client's corporate brochure, punch in the text, scan the pictures, put it together in an HTML editor, throw in a couple of funky animation, add some off-the-shelf freeware applications like a chat, shopping cart or BBS and you have a snazzy 'e-commerce enabled' corporate website. Right? Wrong!


Creating a web solution is not about putting together features using tools available to a developer or about finding some hosting space to make your site globally accessible.

It is about the development of a serious online marketing tool for your business, which will work towards bringing you the desirable results. It is about ensuring that your online presence is in line with your off-line one. In something as serious as this, where do tools and technology fit in? Can we, in this scenario, visualize using them as the end rather than the means to an end? Surely not!

So, how are we using our tools, technology and time differently?

For us, "concept level thinking" is the operating phrase here. Before we start development on a web solution we help our clients carve out their e-biz strategy, which is not a substitute to their corporate strategy but synergetic to it. We drive towards creating every component, feature and application in sync with the main objective of the company.

It is this strategy that determines what tools are required to make your online operations a success. What are the best tools required to create your site, which is the most suitable platform to work on and which hosting configuration suits your solution best. Technology and tools are used as a medium to achieve the desirable end.

SimplySoft cannot emphasize enough the importance of formulating an e-biz strategy. We believe in it with a vengeance, and work with our clients to evolve an online strategy that 'works' for them.

So the next time you get enamored by things that look truly high tech, do take a closer look and check out how they are being put to use….. as the end or as the means ?



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